Pricing Strategy
Completed by Karen Mena
June 25, 2023
12 hours (approximately)
Karen Mena's account is verified. Coursera certifies their successful completion of Pricing Strategy
What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Market Dynamics
- Category: Marketing Psychology
- Category: Cost Accounting
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Strategic Marketing
- Category: Market Research
- Category: Market Data
- Category: Product Strategy
- Category: Revenue Management
