- Social Network Analysis
- Marketing Strategy and Techniques
- Market Analysis
- Data Analysis
- Predictive Analytics
- Predictive Modeling
- Customer Retention
- Advanced Analytics
- Customer Insights
- Text Mining
- Marketing
- Machine Learning
Applying Data Analytics in Marketing
Completed by Jainam Paresh Avlani
October 26, 2021
16 hours (approximately)
Jainam Paresh Avlani's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
