- Digital Marketing
- Advanced Analytics
- Data Analysis
- Natural Language Processing
- Data Ethics
- Customer Insights
- Generative AI
- Predictive Analytics
- Consumer Behaviour
- Machine Learning
- Market Analysis
- Artificial Intelligence
Applying Data Analytics in Marketing
Completed by Jainam Paresh Avlani
October 26, 2021
16 hours (approximately)
Jainam Paresh Avlani's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Ability to design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use of machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyzing consumer sentiment and user-generated content through computational text and network analysis.
Estimating customer preferences, demand patterns, and calculating customer lifetime value to inform marketing strategy.
Skills you will gain
