Global Impact: Cultural Psychology
Completed by Wylie Blanchard
June 19, 2019
11 hours (approximately)
Wylie Blanchard's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Branding
- Category: Brand Management
- Category: Consumer Behaviour
- Category: Brand Strategy
- Category: Culture
- Category: Cultural Diversity
- Category: Diversity Marketing
- Category: Market Opportunities
- Category: Marketing Strategies
- Category: Cultural Responsiveness
- Category: Cultural Sensitivity
- Category: Strategic Marketing
