Global Impact: Cultural Psychology
Completed by Wylie Blanchard
June 19, 2019
11 hours (approximately)
Wylie Blanchard's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Culture
- Category: Brand Awareness
- Category: Marketing Psychology
- Category: Brand Management
- Category: Global Marketing
- Category: Cultural Responsiveness
- Category: Cultural Diversity
- Category: Cultural Sensitivity
- Category: Market Opportunities
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Brand Strategy
