What you will learn

• Master typeface anatomy—including x-height, counters, and ascenders—to precisely identify, describe, and select letterforms with technical authority.

• Analyze the evolution of type—from Humanist Bembo to Modernist Helvetica—to align font selection with cultural, historical, and aesthetic contexts.

• Master professional-grade typesetting using grid systems, kerning, and leading to establish clear typographic hierarchy and optimal visual structure.

• Synthesize formal rules with experimental techniques to design high-impact typographic posters that communicate complex meaning through visual form.