Applying Data Analytics in Marketing
Completed by Akshat Gupta
October 26, 2021
16 hours (approximately)
Akshat Gupta's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Data Ethics
- Category: Generative AI
- Category: Predictive Modeling
- Category: Analytics
- Category: Machine Learning
- Category: Social Media Analytics
- Category: Marketing Analytics
- Category: Advanced Analytics
- Category: Text Mining
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Social Network Analysis
