- Marketing Channel
- Return On Investment
- Forecasting
- Marketing Effectiveness
- A/B Testing
- Target Audience
- Marketing Strategies
- Sales Process
- Marketing Analytics
- Marketing
- Regression Analysis
- Data Analysis
Data Analytics Methods for Marketing
Completed by Meghan Kaye Fitzgerald
June 22, 2023
12 hours (approximately)
Meghan Kaye Fitzgerald's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
