- Case Studies
- Neurology
- Psychology
- Behavioral Economics
- Marketing Psychology
- Marketing Communications
- Decision Making
- Marketing
- Advertising
- Influencing
- Marketing Effectiveness
- Consumer Behaviour
Foundations of Neuroscience
Completed by Bektaş Onur Mercan
January 18, 2025
15 hours (approximately)
Bektaş Onur Mercan's account is verified. Coursera certifies their successful completion of Foundations of Neuroscience
What you will learn
Understand neural anatomy, key brain regions, and their roles in influence, persuasion, sensory perception, and executive function.
Analyze sensory systems and perception phenomena, including top-down and bottom-up processing, with applications to influence campaigns.
Examine memory processes such as declarative, procedural, and priming, and their role in cognitive tasks like engagement, attention, and workload.
Evaluate emotional processing and decision-making theories, comparing System 1 and System 2 responses using neuroscience measurement techniques.
Skills you will gain

