- Marketing Communications
- Data Ethics
- Customer experience strategy (CX)
- Emerging Technologies
- Digital Marketing
- Data-Driven Decision-Making
- Digital Media Strategy
- Integrated Marketing Communications
- Consumer Behaviour
- Strategic Communication
- Artificial Intelligence
- Marketing Analytics
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ELENI ZAKKA
June 17, 2021
18 hours (approximately)
ELENI ZAKKA's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
