- Business Metrics
- Digital Advertising
- Digital Marketing
- Advertising Campaigns
- Performance Reporting
- Marketing Budgets
- Marketing Analytics
- Presentations
- Performance marketing
- Social Media Campaigns
- Online Advertising
- Social Media Marketing
Measure and Optimize Social Media Marketing Campaigns
Completed by Federica Melani
May 25, 2021
12 hours (approximately)
Federica Melani's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
