Data Analytics Methods for Marketing
Completed by Oscar Omar Solis Castro
January 7, 2023
12 hours (approximately)
Oscar Omar Solis Castro's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Conversion Funnel Analysis
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Target Audience
- Category: Marketing Strategies
- Category: Marketing Analytics
