- Data Analysis
- Marketing Budgets
- Stakeholder Communications
- Performance marketing
- Return On Investment
- Spreadsheet Software
- Media Planning
- Key Performance Indicators (KPIs)
- Digital Marketing
- Marketing
- Data Presentation
- Performance Measurement
Assess for Success: Marketing Analytics and Measurement
Completed by Letticia Yan
May 1, 2024
18 hours (approximately)
Letticia Yan's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
