Attract and Engage Customers with Digital Marketing
Completed by Graham Bourton Ford
September 14, 2026
14 hours (approximately)
Graham Bourton Ford's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing
- Category: Google Ads
- Category: Persona Development
- Category: Digital Marketing
- Category: Target Audience
- Category: Online Advertising
