- Cultural Diversity
- B2B Sales
- Global Marketing
- Organizational Strategy
- Human Resources
- Human Resources Management and Planning
- Management Training And Development
- Intercultural Competence
- Marketing Strategies
- Communication Strategies
- Business Marketing
- Target Market
International Marketing and Management
Completed by Seila Horvath
May 31, 2022
9 hours (approximately)
Seila Horvath's account is verified. Coursera certifies their successful completion of International Marketing and Management
What you will learn
Interpret how a nation’s culture is formed from its history, language, and societal norms.
Evaluate the characteristics of a nation’s culture using Hofstede’s Cultural Dimensions analysis.
Apply and adapt standard marketing perspectives to international business-to-customer (B2C) markets and consumers.
Comprehend and deploy techniques for successful business-to-business (B2B) marketing.
Skills you will gain
