- Contextual Advertising
- A/B Testing
- Pay Per Click Advertising
- Customer Data Management
- Advertising
- Marketing
- Data Ethics
- Consumer Behaviour
- Google Ads
- Performance marketing
- Digital Advertising
- Advertising Campaigns
Introduction to Digital Advertising
Completed by Okusitino Mafi
April 13, 2020
7 hours (approximately)
Okusitino Mafi's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
