What you will learn

• Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success

• Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing

• Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns

• Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights