- Campaign Management
- Pay Per Click Advertising
- Digital Advertising
- Google Ads
- Return On Investment
- Advertising Campaigns
- Marketing
- Online Advertising
- Target Audience
- Digital Marketing
- Keyword Research
- Search Engine Marketing
Google Ads for Beginners
Completed by Paulina Arteaga Pérez
July 26, 2020
2 hours (approximately)
Paulina Arteaga Pérez's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
