Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Chantal Purcelle
March 22, 2021
18 hours (approximately)
Chantal Purcelle's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Data Ethics
- Category: Digital Media Strategy
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Social Media
- Category: Communication Strategies
- Category: Marketing Communications
