- A/B Testing
- Marketing Budgets
- Return On Investment
- Marketing Analytics
- Performance Measurement
- Spreadsheet Software
- Key Performance Indicators (KPIs)
- Web Analytics and SEO
- Digital Marketing
- Google Ads
- Media Planning
- Marketing
Assess for Success: Marketing Analytics and Measurement
Completed by MUHAMMAD FAUZAN ZAINAL ABIDIN
June 11, 2023
18 hours (approximately)
MUHAMMAD FAUZAN ZAINAL ABIDIN's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
