- Regulatory Compliance
- Data Visualization
- Web Analytics
- Analytics
- Data Collection
- Consumer Behaviour
- Marketing Analytics
- Digital Marketing
- Data Visualization Software
- Marketing Strategies
- Data Analysis
- Marketing
Digital Marketing Analytics in Theory
Completed by Franklin Almeida
March 27, 2020
20 hours (approximately)
Franklin Almeida's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
