Measure and Optimize Social Media Marketing Campaigns
Completed by Karina González Pedroza
January 12, 2021
12 hours (approximately)
Karina González Pedroza's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Social Media Campaigns
- Category: A/B Testing
- Category: Digital Marketing
- Category: Performance Reporting
- Category: Data Analysis
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Social Media Analytics
- Category: Return On Investment
