- Social Media Campaigns
- Performance marketing
- Digital Advertising
- Advertising Campaigns
- Return On Investment
- Marketing Effectiveness
- Digital Marketing
- Business Metrics
- Marketing Analytics
- Marketing Budgets
- Online Advertising
- Campaign Management
Measure and Optimize Social Media Marketing Campaigns
Completed by Karina González Pedroza
January 12, 2021
12 hours (approximately)
Karina González Pedroza's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
