- E-Commerce
- Business Metrics
- Customer Engagement
- Branding
- Performance Measurement
- Marketing
- Data-Driven Decision-Making
- Search Engine Optimization
- Customer experience strategy (CX)
- Digital Advertising
- Web Analytics and SEO
- Data Storytelling
Foundations of Digital Marketing and E-commerce
Completed by Jaime Mauricio Sarabia Vargas
September 12, 2022
12 hours (approximately)
Jaime Mauricio Sarabia Vargas's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
