- Pivot Tables And Charts
- Performance Measurement
- Data Analysis
- A/B Testing
- Marketing
- Key Performance Indicators (KPIs)
- Marketing Analytics
- Digital Marketing
- Return On Investment
- Web Analytics and SEO
- Google Analytics
- Performance marketing
Assess for Success: Marketing Analytics and Measurement
Completed by Barbara Mercedes La Grave Noguera
April 28, 2024
18 hours (approximately)
Barbara Mercedes La Grave Noguera's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
