- Contextual Advertising
- Performance marketing
- Marketing
- Digital Advertising
- Online Advertising
- Digital Marketing
- A/B Testing
- Data Ethics
- Consumer Behaviour
- Pay Per Click Advertising
- Google Ads
- Paid media
Introduction to Digital Advertising
Completed by Sahil Budhiraja
January 21, 2021
7 hours (approximately)
Sahil Budhiraja's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
