- Digital Marketing
- Key Performance Indicators (KPIs)
- Smart Goals
- Target Audience
- Policy Development
- Marketing Channel
- Social Media Strategy
- Marketing
- Marketing Strategy and Techniques
- Social Media Marketing
Introduction to Social Media Marketing
Completed by Sara Bindursky Kerr
December 18, 2020
18 hours (approximately)
Sara Bindursky Kerr's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
