- Keyword Research
- Google Ads
- Web Analytics and SEO
- Search Engine Marketing
- Advertising
- Marketing Strategies
- Search Engine Optimization
- Target Audience
- Marketing
- Customer Engagement
- Digital Marketing
- Pay Per Click Advertising
Attract and Engage Customers with Digital Marketing
Completed by Keri Anne Foss Cauthen
October 3, 2024
14 hours (approximately)
Keri Anne Foss Cauthen's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
