Data Analytics Methods for Marketing
Completed by ANJALI JAIN
November 3, 2022
12 hours (approximately)
ANJALI JAIN's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Model Evaluation
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Customer Analysis
- Category: Data Analysis
- Category: Marketing Strategy and Techniques
- Category: Customer Insights
