Digital Marketing: Customer Engagement Strategy
Completed by AKHIL AGRAWAL
July 11, 2020
12 hours (approximately)
AKHIL AGRAWAL's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Collection
- Category: Customer experience strategy (CX)
- Category: Generative AI
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: Digital Media Strategy
- Category: Marketing Strategy and Techniques
- Category: Data Visualization
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Analytics
- Category: Content Marketing
