- Content Performance Analysis
- Data Ethics
- Consumer Behaviour
- Advertising
- Digital Advertising
- Microsoft Excel
- Google Ads
- Campaign Management
- Law, Regulation, and Compliance
- Paid media
- A/B Testing
- Pay Per Click Advertising
Introduction to Digital Advertising
Completed by Ana Isabel Higuera Rodriguez
October 15, 2020
7 hours (approximately)
Ana Isabel Higuera Rodriguez's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
