- A/B Testing
- Performance marketing
- Data Ethics
- Marketing
- Online Advertising
- Digital Advertising
- Customer Data Management
- Advertising
- Contextual Advertising
- Google Ads
- Consumer Behaviour
- Paid media
Introduction to Digital Advertising
Completed by Jordon Elizabeth Newlands
December 15, 2020
7 hours (approximately)
Jordon Elizabeth Newlands's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
