- Marketing Effectiveness
- Communication
- Marketing Analytics
- Key Performance Indicators (KPIs)
- Digital Marketing
- Marketing
- Return On Investment
- Social Media Marketing
- Social Media Campaigns
- A/B Testing
- Data Analysis
Measure and Optimize Social Media Marketing Campaigns
Completed by Madusanka Presad
August 6, 2021
12 hours (approximately)
Madusanka Presad's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
