Measure and Optimize Social Media Marketing Campaigns
Completed by Keshav Taparia
September 7, 2023
12 hours (approximately)
Keshav Taparia's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Presentations
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Social Media Campaigns
- Category: Performance Reporting
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Data Analysis
