- Brand Management
- Content Strategy
- User Experience
- Customer Relationship Management (CRM) Software
- Search Engine Optimization
- Social Media Strategy
- Web Analytics and SEO
- Social Media Marketing
- Content Marketing
- Marketing Planning
- Driving engagement
- Cross-Channel Marketing
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by AYMAN MOWAFY
January 15, 2017
18 hours (approximately)
AYMAN MOWAFY's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
