Positioning: What you need for a successful Marketing Strategy
Completed by Luiza Casa Nova Duarte Silva
August 30, 2017
11 hours (approximately)
Luiza Casa Nova Duarte Silva's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Marketing
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Market Intelligence
- Category: Market Trend
