- Pay Per Click Advertising
- Advertising
- Search Engine Optimization
- Customer Engagement
- Keyword Research
- Target Audience
- Marketing Strategies
- Digital Marketing
- Web Analytics and SEO
- Google Ads
- Search Engine Marketing
- Marketing
Attract and Engage Customers with Digital Marketing
Completed by Matthew Lile
January 5, 2025
14 hours (approximately)
Matthew Lile's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
