B2B Marketing
Completed by Lydia Valentine Barker
February 2, 2026
4 hours (approximately)
Lydia Valentine Barker's account is verified. Coursera certifies their successful completion of B2B Marketing
What you will learn
Drive conversions through targeted outreach & B2B marketing strategies
Identify target markets and optimize messaging
Utilize email, LinkedIn, and paid ads to drive multi-channel growth
Track performance, ROI and align sales efforts
Skills you will gain
- Category: Content Marketing
- Category: Marketing Channel
- Category: Target Market
- Category: Lead Generation
- Category: Marketing Strategies
- Category: LinkedIn
- Category: Business Process
- Category: Marketing
- Category: Marketing Analytics
- Category: Business Priorities
- Category: Content Creation
- Category: Marketing Effectiveness
