- Marketing Strategy and Techniques
- Business Metrics
- Branding
- Search Engine Marketing
- Keyword Research
- Customer Engagement
- Data-Driven Decision-Making
- Marketing
- E-Commerce
- Content Performance Analysis
- Email Marketing
- Performance Measurement
Foundations of Digital Marketing and E-commerce
Completed by Timothy Benjamin Hoel Johnson
September 15, 2023
12 hours (approximately)
Timothy Benjamin Hoel Johnson's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
