- Data Visualization
- Data Collection
- Marketing Effectiveness
- Regulatory Compliance
- Web Analytics
- Data Analysis
- Digital Marketing
- Marketing Analytics
- Consumer Behaviour
- Marketing
- Data Visualization Software
- Analytics
Digital Marketing Analytics in Theory
Completed by XIMENA NIKELA TAKAMURE GUIBU
July 19, 2020
20 hours (approximately)
XIMENA NIKELA TAKAMURE GUIBU's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
