From Likes to Leads: Interact with Customers Online
Completed by Juan de Dios Toral Fernández
March 8, 2025
20 hours (approximately)
Juan de Dios Toral Fernández's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Advertising
- Category: Social Media Management
- Category: Branding
- Category: Customer Relationship Building
- Category: Social Media Campaigns
- Category: Online Advertising
- Category: Advertising
- Category: Customer Engagement
- Category: Social Media Marketing
- Category: Paid media
- Category: Social Media
- Category: Content Creation
