- Customer experience strategy (CX)
- Marketing Analytics
- Big Data
- Data Analysis
- Consumer Behaviour
- Customer Insights
- Marketing Effectiveness
- Customer Relationship Management
- Social Media Marketing
- Marketing Strategies
- Predictive Analytics
- Digital Marketing
Marketing analytics: Know your customers
Completed by Ayxan Seyidov
December 13, 2022
20 hours (approximately)
Ayxan Seyidov's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
