Measure and Optimize Social Media Marketing Campaigns
Completed by usama imtiaz
February 28, 2024
12 hours (approximately)
usama imtiaz's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Social Media Marketing
- Category: Facebook
- Category: Return On Investment
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Social Media Analytics
- Category: Digital Marketing
- Category: Data Analysis
- Category: Social Media Campaigns
