- Case Studies
- Customer Insights
- Consumer Behaviour
- Market Research
- Revenue Management
- Marketing Psychology
- Market Dynamics
- Behavioral Economics
- Customer Analysis
- Value Propositions
- Analysis
- Competitive Analysis
Customer Value in Pricing Strategy
Completed by Sudhanshu Shekhar
June 24, 2025
14 hours (approximately)
Sudhanshu Shekhar 's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
