- Advertising
- Pay Per Click Advertising
- Digital Marketing
- Search Engine Marketing
- Web Analytics
- Customer Engagement
- Google Ads
- Marketing
- Persona Development
- Target Audience
- Search Engine Optimization
- Marketing Strategies
Attract and Engage Customers with Digital Marketing
Completed by Joana Andrade
April 13, 2023
14 hours (approximately)
Joana Andrade's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
