- Social Media
- Analytics
- Cross-Channel Marketing
- Digital Transformation
- Data Collection
- Marketing Analytics
- Artificial Intelligence and Machine Learning (AI/ML)
- Digital Marketing
- Marketing Effectiveness
- Marketing Strategies
- Integrated Marketing Communications
- Generative AI
Digital Marketing Analytics in Theory
Completed by Joel Varughese
November 21, 2023
20 hours (approximately)
Joel Varughese's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
