- Marketing Analytics
- Marketing Strategies
- Campaign Management
- Keyword Research
- Email Marketing
- Web Analytics and SEO
- Key Performance Indicators (KPIs)
- Online Advertising
- Consumer Behaviour
- Data Collection
- Digital Marketing
- Customer Analysis
Digital Marketing Capstone
Completed by Muhammad Shabbir
June 12, 2020
17 hours (approximately)
Muhammad Shabbir's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
