Digital Marketing Capstone
Completed by Muhammad Shabbir
June 12, 2020
17 hours (approximately)
Muhammad Shabbir's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Data Collection
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Journey Mapping
- Category: Online Advertising
- Category: Performance Analysis
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
