- Keyword Research
- Customer Engagement
- Web Analytics and SEO
- Marketing
- Advertising
- Pay Per Click Advertising
- Search Engine Marketing
- Target Audience
- Marketing Strategies
- Search Engine Optimization
- Digital Marketing
- Google Ads
Attract and Engage Customers with Digital Marketing
Completed by Maria Travieso
July 15, 2024
14 hours (approximately)
Maria Travieso's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
