Attract and Engage Customers with Digital Marketing
Completed by Mary Johnson
July 11, 2025
14 hours (approximately)
Mary Johnson's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Persona Development
- Category: Target Audience
- Category: Customer Engagement
- Category: Marketing
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Content Optimization
- Category: Digital Marketing
