- Online Advertising
- MarTech
- Marketing Analytics
- Business Analytics
- Data Collection
- Digital Marketing
- Fraud detection
- Data Storytelling
- Data Analysis
- Consumer Behaviour
- Analytics
- Web Analytics
Digital Marketing Analytics in Practice
Completed by Maria Karpenko
November 22, 2020
20 hours (approximately)
Maria Karpenko's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Practice
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Skills you will gain
