- Data Visualization
- Consumer Behaviour
- Social Media
- Digital Marketing
- Analytics
- Digital Advertising
- Artificial Intelligence and Machine Learning (AI/ML)
- AI Personalization
- Data Collection
- Marketing Strategies
- Marketing Effectiveness
- Marketing Analytics
Digital Marketing Analytics in Theory
Completed by Marcus Tay Wei Xian
August 4, 2021
20 hours (approximately)
Marcus Tay Wei Xian's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
