Marketing analytics: Know your customers
Completed by Jocelyne Gutierrez
June 21, 2020
20 hours (approximately)
Jocelyne Gutierrez's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Digital Media Strategy
- Category: Customer Insights
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Predictive Analytics
- Category: Analytics
- Category: Data Analysis
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Data Integration
- Category: Marketing Effectiveness
